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RISE FROM THE ASHES

At Pheniks Division, we believe in the power of transformation. Founded in 2020 by a former Regimental Sergeant Major and his partner, our company is built on the principles of brotherhood, resilience, and a commitment to making a difference. After 24 years of dedicated service in the British Army, our co-founder transitioned from military life, seeking a new mission that would allow him to continue serving others in a meaningful way. Pheniks Division is the result of that journey.


Our Mission.


We’re not your standard, box-ticking training provider. Our mission is to empower individuals and organizations by delivering accredited training that goes beyond the ordinary. We specialize in first aid, safeguarding, and mental health training, with a particular focus on basic life support. Our unique approach integrates real-world experience with a gritty, no-nonsense delivery that resonates with those who want more than just a certificate – they want to learn skills that could save lives and change outcomes.


Our Values.


Drawing from over two decades of military service, we underpin everything we do with the core values of the British Army: Courage, Discipline, Respect for Others, Integrity, Loyalty, and Selfless Commitment. These values guide our training, our interactions, and our business operations. We believe in operating in the grey areas, where real-world challenges meet practical solutions.


Why Choose Us?


What sets Pheniks Division apart is our deeply personal approach. We understand the challenges of transition, whether it’s from military to civilian life or from adolescence to adulthood. We’re passionate about working with young people, particularly those aged 13-18, helping them make better decisions and equipping them with the tools they need to navigate life’s transitions. Through bespoke training programs, we offer guidance grounded in experience, with a focus on supporting those who are not in education or employment.


Our Journey


Our journey is a testament to resilience and adaptation. After 24 years of service around the world, our co-founder retired from the Army but didn’t retire from making an impact. Together, as partners in life and business, we created Pheniks Division as a new kind of brotherhood – one where people belong, learn, and grow. Whether you're looking to equip your team with essential first aid skills, need safeguarding training that truly prepares, or want to explore our upcoming mental health offerings, Pheniks Division is here to guide you. We’re not just trainers; we’re mentors, leaders, and partners in your journey toward better preparedness and personal growth.


Join Us.


Join us on our mission to empower individuals and organizations with the skills and values that make a real difference. At Pheniks Division, we’re about more than just training – we’re about belonging, growth, and making a lasting impact.

Shoei at Pheniks Division has unrivalled experience of boosting young people’s confidence through practical training. He’s a natural communicator and quickly builds rapport with people from all walks of life. He’s one of the most dependable people that I’ve worked with during my twenty-year military career: he always delivers – and always has your back!

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